LEGO
Concept: LEGOfy It
Lego came to us with the challenge of losing ‘KFOL’s (Kid Fans of Lego) during what they referred to as “the dark period” (the age gap in which young children turn into teenagers and, for whatever reason, quit playing and building with LEGO). They wanted a digital solution that would either engage KFOL’s as they went through “the dark period,” or one that would help them pick up interest again after leaving this period, converting them to AFOL’s (Adult Fans of Lego).
School project at KEA - 2023
With our concept “Legofy It” gamification takes aim at activating the user by offering discounts and points, which you can use on purchases, by scanning and thereby “legofying” real life objects, buildings and landmarks.
Prototype of the “Legofying” process.