EKSTRA BLADET
Concept: VI HUSKER DET HELE.
Ekstra Bladet celebrated their 120 years birthday in 2024. They wanted input and ideas as how to use this context in a larger brand activation, which could lead to a stronger market position and a more positive perception of their brand within the danish population.
School project at KEA - 2023
Insights used in this campaign with a target audience of young people aged 20-29:
Ekstra bladet lacks young readers.
Young people wants to be emotionally attached to commercials.
Ekstra Bladet has a low humor score.
Young people are updated through digital channels.
